Sandy Dorrien, Owner, Dorrien Bookkeeping
Online Marketing
Plan Content for 10-15 page website
Provide client with web content brief to determine purpose of website, target audience, USP (unique selling proposition); review content brief, determine how many web pages are necessary and what type of content should be included.
Website Content
Write online content for website; home page should include benefit-oriented, keyword-rich headline & multiple ways for visitors to request more information; write online content for other pages – including FAQ’s, service descriptions, contact us, etc.
Email Sales Campaign
Plan and write email letter campaign to generate leads or sales for client; write autoresponder emails if needed.
Email Newsletter
Help develop and/or write email newsletter to foster good will with customers, drive traffic to website and promote company services/products.
Landing Pages - short & long
Write short or long form landing pages to market products/services for client, incorporating keywords to maximize search engine ranking.
Press Releases
Write press releases incorporating keywords/phrases to promote new products or services, upcoming events, etc. and/or submit releases to online and offline media contacts