Sandy Dorrien, Owner, Dorrien Bookkeeping
SEO Copywriting
Plan Content for 10-15 page website
Provide client with web content brief to determine purpose of website, target audience, USP (unique selling proposition); review content brief, determine how many web pages are necessary and what type of content should be included.
Website Content
Write online content for website; home page should include benefit-oriented, keyword-rich headline & multiple ways for visitors to request more information; write online content for other pages – including FAQ’s, service descriptions, contact us, etc.
Write short or long form landing pages to market products/services for client, incorporating keywords to maximize search engine ranking.
Press Releases
Write press releases incorporating keywords/phrases to promote new products or services, upcoming events, etc. and/or submit releases to online and offline media contacts
Case Studies
Interview customers, write a case study highlighting the customer's problem, the company's solution, and how that solution ultimately solved the customer's problem.
Other Services: