Gloria Rand's Blog
Facebook Insights Still Registers Third Party Shares
Here's some good news for Facebook page admins who rely on third party tools like Hootsuite to schedule posts. Any post that gets shared on your page is being registered by Facebook Insights. A couple of weeks ago, I reported that Facebook had removed the "share" button from posts that came from a third party app. But even though developers said this was not a bug, and was intended by design, it looks like the bug has been fixed! Read more...
They’ve done it again! Facebook has removed the “share” feature from posts that come from third-party apps like Hootsuite. The scuttlebutt says this is to cut down on spam. Many businesses use third party apps to schedule posts ahead of time. Removing this feature will make it difficult for businesses to get their content shared – which is a big component of showing up in the News Feed. Read more...
3 New Ways to Boost Engagement on LinkedIn
LinkedIn is adding a much-needed feature to its Company Pages: the ability to post status updates. This is a welcome development. LinkedIn Company Pages have some great features, such as the ability to include YouTube videos, and banner-size graphics. But it’s been difficult, I think, for small businesses to attract company followers without having any way to engage them. That’s why Facebook business pages are so popular. Read more...
How to Get More Views for Your YouTube Videos
The beauty of video marketing is that once you upload a video to YouTube, it can be viewed months and even years later, as long as the video has been optimized properly with the right keywords. Your videos can also get new exposure to a wider audience thanks to some recent changes in YouTube’s format. Read more...
Why Your Small Business Website Needs SEO from the "Get Go"
Are you planning to launch a new small business website? I have some advice for you. Take search engine optimization into account BEFORE the site is built. Too often a small business owner will call me to optimize their website after it has already launched. This is one of the most common SEO mistakes. But the best time to optimize your site is when you’re still in the planning stages. Read more...
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